Rotative hot and cold foil stamping are well established in the industry for self-adhesive labels. However, there are exceptions with special requirements. Open structured surfaces are difficult to stamp by rotative means. Cold foil adhesive is absorbed by the material; hot foil stamping is considerably slowed down on rough materials. A deficit, which can easily be overcome with flat bed hotfoiling.
So what hot foiling technique fits to which application?: Get an overview with the introductory paper: "Rotary vs. Flat Bed hotfoiling: Advantages and contradictions".