Therefore a spirits or wine label must be an eye-catcher, as it is an important part of the purchase decision. But the quality of the labels has meanwhile reached a high level in general, what makes it difficult to differentiate. Noble designs, mostly finished with hot foil, dominate today's shelves. But the more complex the embellishment become, the higher the costs involved.
To stay ahead in this battle for customer attention, manufacturers are interested in new design options without driving packaging costs to immeasurable levels.