Six pillars to produce
Packaging plays a significant role in attracting consumer attention and communicating a desired brand image. Embellishment offers different options to achieve these goals.
Printers of highly embellished packaging labels have an excellent market position and focus on three points:
efficient embellishment equipment
smooth processes and
efficient access to all relevant information regarding tools and consumables.
The result: efficient, profitable processing for exquisite, inspiring labels and packaging. And a strong, unique competitive position.
1. The design brief - the foundation for exceptional labels
From the point of view of a printing company, the production of extraordinary labels is basically no magic art. Many of the skills required are already available and a lack of knowledge or experience can be easily acquired through external partners.
Of the utmost importance - and decisive for efficient project management - is a professional design briefing in which the key players jointly define the framework conditions for the project. Also on board: the customer as client, designer and - decisive for the feasibility - the printing company.
In many projects today only designer and customer sit at the table. The result: often outstanding designs that are either impossible or extremely time-consuming to produce. The early involvement of the production manager brings a great deal of know-how into the project and the feasibility is in the focus right from the start.
In the briefing discussion, wishes, goals and approaches are defined together. A meaningful structuring of the individual steps and dependencies is essential for the success of the project. In addition, realistic assessments of timelines and the planning of time buffers are important components of a good design briefing.
Description of the design requirements using "Gin Kyburg" as an example
The Pantec “Gin Kyburg” label shall be designed to meet the demands of todays modern spirits and showcases exclusive design.
To combine the requisites of a modern spirituous design with exclusiveness.
Elegant, clean and exclusive.
The conceptual idea
Straight-line elements in the form of decorative details and specially created patterns combined with high-quality typography form the design basis of the label. With 2 foils, 1 holo lens and many tricky details the exclusivity of the product is expressed.
2. The team - the closer the cooperation, the better the result
The efficient production of highly embellished labels often means exhausting what is technically possible in all the disciplines involved. The quality of the collaboration between designer and printer is a decisive factor for the efficiency of the process and the quality and price structure of the result. In addition, a close partnership with an appropriate tool manufacturer and a competent network for questions in the areas of substrate, foils and process technology are recommended.
Team variant 1: Designer & Label Engineer as service provider
At the Pantec design partner #eskju a designer and an experienced printer and label engineer form a team. Idea and feasibility form a unit. Unnecessary setbacks, redesign etc. are a thing of the past. Data is created and structured accordingly for the further production process. Suppliers can deliver faster, results become more precise.
Team variant 2: Close partnership between designer & printer
viergestalten design, the Pantec partner for the Laola label, is a close cooperation partner of Etiketten Carini and knows both the machinery and its possibilities and works closely with the Carini production team.
Team variant 3: Own design department in the print shop
Many of our customers have set up their own design department. The model is similar to variant 1 and offers all its advantages. Thanks to the very short communication channels, demanding projects can also be implemented very quickly.
In addition to an efficient core team, the network with local partners for tools, foils and substrates is also very important. Contact us for information on suppliers in your region.
The concept phase for sophisticated labels is highly exciting, because in this phase creativity meets technical and economic feasibility. And this tension has to be redefined for each job, because each project brings in new requirements.
With regard to embellishment, the challenge is to select the refining techniques that best meet the requirements from the multitude of available techniques. And to optimize the design in such a way that it can be produced efficiently.
Often, marginal changes or adjustments in the design result in enormous cost savings or increased productivity.
The optimal combination of requirements and feasibility
The embellishment part in the design defines the major part of the costs in the manufacturing process. The embossing machine has a massive impact on the resulting machine speed - and thus on productivity. Foil consumption can often be significantly reduced with slight adjustments to the design. And even in terms of tooling costs, a smart design can reduce manufacturing costs and, as a result, set-up costs.
Know how about material and tooling is very helpful in optimizing the embellishment process. The company's own experience, the wide range of sample books and the competent contact persons at the suppliers help here on a daily basis.
Webinar-Video: How to create an extraordinary label
During Wine & Spirits Virtual Fair René Abächerli held a webinar about the creation of an extraordinary label, focusing on the keypoints of the process and the embellishment options in detail
4. Chosing the right embellishment technology
Foil embellishment is carried out using the rotary or flat bed process. Both concepts have their individual benefits considering production conditions.
Learn more about their target applications in the Pantec Equipment Section.
In case of open substrates or card board, which is often used for luxury labels and packaging, flat bed processing is first choice. Systems like Pantec RHINO™ achieve perfect results on that substrates and provide multi-foiling, embossing & foiling in register.
5. Cooperation between Tooling manufacturer and Label Printer
The cooperation between tooling manufacturer and Label Printer or Designer plays a central role, especially in complex flat embossing refinements. If micro- and nanostructures are to enhance the label, the tool plays a decisive role. And it is the toolmaker's know-how that gives the label the high-end touch that is required.
Of course, it is an advantage if the designer takes into account what the machine can do right from the design stage.
The tool manufacturer's briefing includes background information and knowledge of the embossing machine, specific descriptions of the desired embossing effects, foil application and embossing temperature. Topics such as 3D proofs and embossing should also be determined in advance.
6. The selection of the right materials
Substrates and foil types play a central role in the selection of the right materials. As a rule, the substrate is selected in the first step of a project. Factors such as optical impression and haptics play a central role.
However, it is also important to ensure that the selected paper can reproduce the printings, embellishments and finishings desired in the design. Sample books offered by substrate manufacturers are a valuable aid in this respect.
Sample books help with the selection of the substrate.
On the basis of the substrate, the technically suitable foils are then selected on the basis of the following parameters:
Embossing process: flat / rotary
Further requirements such as overprinting, ...
The foil manufacturers can call on a broad product portfolio. There are foils that are better for overprinting and others that are better for embossing. Furthermore, foils differ with regard to the release time, which can be selected with regard to embossing process and embossing speed.
Those who do not yet have the necessary experience in the selection of foils will find competent contact persons at the foil manufacturers to assist in the selection of the perfect foil.
Do you want to know more about the process of creating extraordinary labels and packaging? We are looking forward to get in touch with you!
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